The illustrations were made by Karmen Heinmaa. On the e-card, the illustration is complemented by the tune Mu süda, ärka üles by the group Heinavanker, conducted by composer Margo Kõlar. You can also participate by clicking the characters with singing voices (a hint: there are seven in total hidden on the card). The card was made by the agency Brand Manual with Mihkel Virkus. The online version of the card was created by Indrek Vainu with the Datalab team. You can read more about, and view the President’s digital Christmas card on President’s website: https://www.president.ee/christmas/
This year, the Christmas card of the President of Estonia is entitled “An Ode to Surprising Estonia”.
The main motive of this year’s President’s Christmas card is boldly facing the unknown. It is an ode to the enterprising spirit of Estonians and Estonian success stories on the world stage in business, the arts and sports.
On the other hand, the card also has a more personal side; the President Toomas Hendrik Ilves’s farewell at the beginning of the end of his tenure.
The dream world depicted on the card combines all of these ideas. You can discover more or less hidden meanings on the card yourself or you could head to Estonian President’s website to get hints.